What paper stocks can I choose for beverage labels?

Beverage labels can be printed on a wide range of stocks, so you can match the material to how the bottle or can will be stored and handled. The most important factor is moisture: anything that sits in a cooler, fridge, or ice bucket needs a stock that will not wrinkle or peel.

• Glossy paper: bright color and shine, good for dry-shelf beverages.
• Matte paper: soft, low-glare finish for a clean, modern look.
• Textured stock: a tactile, crafted feel for premium positioning.
• Waterproof film (BOPP): resists moisture and condensation with a strong adhesive, the smart pick for chilled drinks.

For beverages that live in cold, wet conditions, pair a moisture-resistant film with a strong permanent adhesive so the label survives handling from the shelf to the glass.