Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stocks can I choose for bottle labels?

Answer

Bottle labels come in a broad set of stocks, and each material gives the bottle a distinct look and feel. The right choice depends on whether the bottle stays dry, gets chilled, or lives in wet conditions.

StockLook and feelBest for
GlossyBright, high-shine colorRetail shelf pop
MatteSoft, low-glare, modernClean minimalist branding
Clear filmSee-through, no-label lookGlass bottles
KraftOrganic, natural textureArtisan and craft goods
WaterproofSurvives ice and condensationChilled drinks and coolers

For anything that gets wet, a waterproof stock keeps the label from peeling or wrinkling when condensation builds up.

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