Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks can I choose for bottle labels?
Answer
Bottle labels come in a broad set of stocks, and each material gives the bottle a distinct look and feel. The right choice depends on whether the bottle stays dry, gets chilled, or lives in wet conditions.
| Stock | Look and feel | Best for |
|---|---|---|
| Glossy | Bright, high-shine color | Retail shelf pop |
| Matte | Soft, low-glare, modern | Clean minimalist branding |
| Clear film | See-through, no-label look | Glass bottles |
| Kraft | Organic, natural texture | Artisan and craft goods |
| Waterproof | Survives ice and condensation | Chilled drinks and coolers |
For anything that gets wet, a waterproof stock keeps the label from peeling or wrinkling when condensation builds up.
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