Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks can I choose for product labels?
Answer
Product labels can be printed on a broad range of stocks, and each is suited to a different environment. Matching the stock to how and where the product is used is the key to a label that lasts.
| Stock | Best for |
|---|---|
| Glossy | Retail shelf products that need vivid color |
| Matte | Clean, modern, low-glare branding |
| Kraft | Artisan and natural goods |
| Clear film | A no-label look on glass and plastic |
| Waterproof | Beverages and anything exposed to moisture |
Think about storage first: waterproof for chilled or wet conditions, kraft for artisan goods, and glossy for maximum shelf impact.
Metallic stock is also available for a foil-like sheen.
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