Question
What paper stocks can I choose for product labels?
Answer
Product labels can be printed on a broad range of stocks, and each is suited to a different environment. Matching the stock to how and where the product is used is the key to a label that lasts.
| Stock | Best for |
|---|---|
| Glossy | Retail shelf products that need vivid color |
| Matte | Clean, modern, low-glare branding |
| Kraft | Artisan and natural goods |
| Clear film | A no-label look on glass and plastic |
| Waterproof | Beverages and anything exposed to moisture |
Think about storage first: waterproof for chilled or wet conditions, kraft for artisan goods, and glossy for maximum shelf impact.
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