What paper stocks can I choose for packaging labels?

Packaging labels can be printed on many stocks, and each material handles differently across environments. The right choice depends on where the package is stored and how it is handled.

• Glossy: bright color for retail packaging.
• Matte: soft, low-glare finish for a clean look.
• Uncoated: a natural, writable surface.
• Kraft: recycled-look texture for eco and artisan branding.
• Waterproof: resists moisture in fridges, freezers, and bathrooms.

If the product sits in a fridge or a bathroom, a waterproof stock keeps the label from wrinkling or peeling as humidity builds.

Sheet and cut labels come on uncoated, semi-gloss and hi-gloss label paper, white or clear vinyl (permanent or repositionable), brown kraft and colored stocks. Roll labels add white or clear BOPP for bottles, freezers and wet or outdoor use, plus silver metallic foil and eggshell felt, with an optional gloss or matte lamination.