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Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What paper stocks can I choose for name labels?

Answer

Name labels come in several stocks, and each one changes both the look and the durability of the label. The best pick depends on where the label goes and whether it needs to survive washing or handling.

  • Glossy: catches the light and makes color stand out.
  • Matte: smooth, easy to read under any lighting.
  • Uncoated: a natural, writable surface.
  • Waterproof: stands up to washing, lunchboxes, and outdoor use.

For kids' gear, water bottles, and anything that gets washed, a waterproof adhesive stock keeps the name legible instead of smearing or peeling.

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