Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What paper stocks can I choose for clear labels?

Answer

Clear labels use a transparent film rather than traditional paper stock, so the choice here is really about the film and its finish rather than a paper type. The film is smooth, durable, and moisture-resistant, and it lets the container surface show through for a clean no-label look.

  • Base film: transparent, flexible, and moisture-resistant.
  • Gloss finish: maximizes shine and color vibrancy.
  • Matte finish: softer, low-glare, for an understated look.
  • Adhesive: clear permanent adhesives keep the applied label nearly invisible.

Because the film shows whatever is behind it, design with the container color in mind and consider a white underprint for any elements that need to stay opaque.

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