Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can I get double-sided printing for wine labels?

Answer

Yes, double-sided printing works nicely for wine, especially on clear bottles where the back of the label can be read through the glass and the liquid.

  • Front label: Your brand, varietal, and vintage on the outward face.
  • Back or reverse print: Tasting notes, pairings, or required legal text visible through a clear bottle.
  • Clear stock: Lets the reverse-printed side show through for a layered effect.

This approach is a clean way to add information without a second physical label. Confirm the reverse-print option for your chosen stock before uploading artwork.

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