Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can I get double-sided printing for bottle labels?

Answer

Most bottle labels are printed single-sided because the back adheres to the bottle. There is, however, a way to get a two-sided effect using clear materials.

  • Clear labels can be back-printed so text shows through the label and remains readable through the glass.
  • Wrap-around labels continue content around the bottle for a fuller look.
  • Hang tags add a separate printed surface when you truly need two readable sides.

For a see-through, double-sided look, choose a clear stock and design with the reverse-read effect in mind.

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