What paper stocks can I choose for Sales Sheets?

Sales sheets come in a broad range of paper types, and each one changes how the finished piece looks and feels. The stock you pick should match how the sheet gets used, whether that is a handout at a trade show or a high-volume mailer.

• Gloss: sharp, saturated color, great for photo-driven sheets.
• Matte and silk: refined, low-glare look that is easy to read.
• Uncoated: natural feel that is easy to write on.
• Kraft: earthy, textured stock for a natural or artisan brand.
• Metallic: shimmering base that makes colors and highlights stand out.

Heavier stocks feel more substantial for leave-behinds, while lighter options keep costs down on large mailings.