Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stocks can I choose for buckslips?

Answer

Buckslips are slim, single-panel inserts, so they are usually printed on medium to heavy cardstock that stays flat inside an envelope or presentation folder. The right weight depends on whether the piece is a mailer insert or a handout that gets passed around.

StockFeelBest for
14pt Gloss or MatteSturdy, standardEveryday inserts and mailers
16pt Gloss or MatteThick, premiumHigh-end promos and statement pieces
100lb Gloss TextLight, flexibleHigh-volume envelope stuffers
Uncoated cardstockWritable surfaceNotes, coupons, and codes to jot down

If you are unsure which weight suits your campaign, order a sample pack so you can feel the difference before committing to a full run.

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