Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stocks can I choose for Rack Cards?

Answer

Rack cards get handled constantly in high-traffic displays, so the stock you choose matters for how well they hold up. Heavier weights resist bending and curling much better than thin stocks.

  • Glossy cardstock: vivid color and a polished, professional look
  • Matte cardstock: a softer, glare-free finish that is easy to read
  • Premium heavy stocks (14pt to 16pt): extra rigidity for cards that get picked up often
  • Uncoated stock: a natural feel if visitors need to write on the card

For racks in busy lobbies or entrances, lean toward a heavier stock so the cards stay crisp.

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