Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks can I choose for gift cards?
Answer
Gift cards run from sturdy cardstock all the way to plastic, and the stock you pick sets the weight and feel of the finished card.
| Stock | Feel |
|---|---|
| 14pt cardstock | Light and economical |
| 16pt cardstock | Standard, everyday weight |
| 32pt cardstock | Ultra-thick and premium |
| Plastic substrate | Retail feel, most durable |
Heavier and plastic stocks better mimic the gift cards you find at retail chains, which raises the perceived value.
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