Question
What paper stocks can I choose for gift cards?
Answer
Gift cards run from sturdy cardstock all the way to plastic, and the stock you pick sets the weight and feel of the finished card.
| Stock | Feel |
|---|---|
| 14pt cardstock | Light and economical |
| 16pt cardstock | Standard, everyday weight |
| 32pt cardstock | Ultra-thick and premium |
| Plastic substrate | Retail feel, most durable |
Heavier and plastic stocks better mimic the gift cards you find at retail chains, which raises the perceived value.
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