Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can you help match PMS/CMYK colors to my business cards?

Answer

Yes, color matching is possible, and the most reliable way is to specify your target colors and review a physical sample before the full run. Paper choice plays a big role in how those colors land.

  • When ordering, list the PMS colors you want matched.
  • Select the Hard Copy (HC) proof option to review a printed sample first.
  • Note your paper type, such as uncoated or coated, since it changes how ink looks.
  • Approve the sample before the full order prints.

Uncoated stock tends to absorb ink and mute colors, while coated stock holds them brighter, so naming the paper up front leads to a closer match.

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