Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I use Pantone colors for business cards?
Answer
You can supply Pantone colors, but business cards print in CMYK, so each Pantone is converted to its nearest CMYK build rather than printed as a spot ink.
- Many Pantones land close; bright oranges, greens and metallics shift the most.
- Converting the colors yourself in CMYK lets you see the closest alternative before you upload.
- You can request an online proof to review the color before production.
Reviewing a proof first is the best way to confirm the color meets your expectations before the full run.
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