Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

Can I get double-sided printing for brochures?

Answer

Yes. Double-sided printing (4/4, full color on both the front and back) is the standard for folded brochures, because a fold only pays off when both faces carry content. Single-sided is available when you truly need just one printed side.

  • 4/4 full color: printed both sides, the default for tri-fold and bi-fold layouts
  • 4/0 single-sided: one printed face, closer to a flyer than a brochure
  • Panel math: a tri-fold 8.5 x 11 printed on both sides gives you six usable panels instead of three
  • Value: you pay for the sheet either way, so double-sided usually delivers more space per dollar

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