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Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What if my artwork is low quality?

Answer

Low-quality artwork does not just print silently. It gets flagged so you can decide whether to proceed or fix it first.

  • If your artwork is low resolution and deemed passable for print, a warning is posted with your proofs.
  • If it is not passable, you will get an email addressing the issue.
  • You can then supply a higher-resolution file or approve the job as is.
  • The safest fix is to replace low-resolution images with 300 dpi versions at final size.

Reviewing the proof is your chance to catch quality issues before anything prints.

If you approve a low-resolution file as is, the print matches exactly what you submitted. Upscaling a small image or raising its DPI setting adds no real detail, so start from the highest-resolution source you have and compare its pixel size with the final print size. When you upload a corrected file, a rep checks it and posts a new proof; there is no need to contact support.

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