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Holographic Vs Lenticular Stickers

Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Two finishes that catch the eye on opposite ideas: one lets light travel across a single design, the other changes the picture as you tilt it. Here is how they differ on stock, size, price, timing and artwork.

Print holographic stickers when one design should shine, and 3D lenticular stickers when the picture itself should change. Holographic is the lower starting price and the shorter wait, on rolls in 93 sizes. Lenticular flips between images under a lens, in 12 sizes, and costs more because of that lens.

Holographic and 3D lenticular stickers printed by 4OVER4 shown side by side

Head to head

Holographic vs 3D lenticular stickers at a glance

Read down the column that matches your idea. One design that should shine sits on the left; a picture that should change sits on the right.

Holographic vs 3D lenticular stickers, how each finish works HOLOGRAPHIC SHIMMER Iridescent film scatters light 3D LENTICULAR MOTION A lens over interlaced frames light rainbow shimmer iridescent film printed art adhesive Colors travel, the picture never changes. Thin, flexible vinyl wraps curves Die-cut to almost any shape One print-ready file to set up From $322.98 specialty iridescent film left eye right eye lens vinyl base A B Frame A Frame B interlaced under one lens Thicker, rigid, best on flat faces Cleaner geometric shapes Needs 2+ frames to interlace From $866.62 lens + frame interlacing Both print on durable, weatherproof, water-resistant vinyl at 4OVER4.COM
Holographicshimmer 3D lenticularmotion
The effect A shine that travels across one fixed design The picture flips between 2, 3 or 4 images as you tilt it
Best for Product labels, packaging seals and bottle wraps Collectibles, limited drops and pieces people play with
Stock White gloss (indoor), white or clear BOPP (indoor and outdoor), or silver metallic foil Lenticular sticker stock with the lens on top
Sizes 93, from 0.25 x 1 in strips to 5 in circles 12, from 2 x 3.5 to 7 x 5 in
Feel Thin film that follows a curve Stiffer, since the lens is a layer of its own
Artwork needs One print-ready file One file per image in the flip
Production 6 business days 15 or 22 business days
Starts at 100 for $322.98 500 for $866.62
Order online Customize holographic Customize lenticular

If the artwork is one fixed image, the lens adds cost and nothing the viewer can see.

Our picks

Three ways to add shine or motion at 4OVER4

The shining finish, the flipping finish, and reflective stickers for a shine that answers a headlight beam, on 4mil reflective vinyl at any size.

Custom Holographic Stickers
Custom Holographic Stickers
From $322.98
9 ordered
View and customize
3D Lenticular Stickers
3D Lenticular Stickers
From $866.62
6 ordered
View and customize
Reflective Stickers
Reflective Stickers
From $29.00
22 ordered
View and customize

The finish, decoded: a moving shine versus a flip

A 3D lenticular sea turtle print by 4OVER4 laid over two dark backing sheets

Tilt the two side by side and the difference is plain. On a holographic sticker the artwork stays put and the shine slides across it. On a 3D lenticular sticker the artwork itself changes, because two or more images are cut into thin interlaced strips and a ridged lens sends a different strip to your eye at each angle.

That is why the two ask such different things of a design. The holographic finish rewards one strong image with clean shapes for the light to play on. The lenticular finish rewards a before and after: a closed box and an open one, a logo and a product, a question and its answer. Our breakdown of how holographic stickers are made covers the film side, and the lenticular prints guide shows how the interlaced images come together.

Material and feel: a thin film against a stiff lens

Custom holographic stickers printed by 4OVER4 in a die-cut shape showing the iridescent finish

Holographic stickers print as roll labels on four stocks: white gloss for indoor use, white or clear BOPP for indoor and outdoor use, and a bright shiny silver metallic foil. Clear BOPP lets the surface show through around the art, which suits glass and colored packaging. Rounded 1/8 inch corners are an option on the rectangles.

A lenticular sticker is built differently. The lens is a real layer on top of the print, so the sticker is stiffer and sits best on flat faces where the strips line up with your eye. If you are still deciding on a stock for other sticker jobs, the guide to choosing a sticker material compares the common ones.

Cost and quantity: what each effect does to the budget

A 3D lenticular sticker printed by 4OVER4 with running horses, one corner peeled from its backing

The two price ladders start in different places. Holographic opens with one flat price for any run up to 500, then steps down per sticker as the run grows, to 10,000 for $839.93. Lenticular opens at 500 and runs to 10,000 for $3,294.03, about 33 cents a sticker at that size.

The gap pays for the lens and for lining it up with the interlaced print underneath. If your artwork is one fixed image, that money buys nothing the viewer can see, so holographic is the sensible pick. Our custom sticker pricing guide shows how size and quantity move the price on other sticker types.

Where each one earns its place

A 3D lenticular bookmark printed by 4OVER4 with a wolf scene, shown beside the ruler printed on its back

Holographic stickers do the everyday premium jobs: product labels, packaging seals and bottle wraps, in sizes that include a 1 by 2.625 inch address label and wraps for water bottles. Because they come on rolls, a shop that labels by hand and a line that labels by machine can both use them.

Lenticular stickers are the piece people play with. A design that flips between two or more states turns a sticker into a small toy, which suits a collectible, a limited drop or the inside of a box lid. The same lens powers 3D lenticular business cards if you want the effect on a card as well. Not sure a sticker is the right format at all? Stickers vs labels vs decals sorts that out first.

Design: one crisp file versus a set of images

Band stickers printed by 4OVER4 showing bold single-image sticker artwork

A holographic sticker needs one print-ready file, the same as any standard sticker. Keep fine detail out of the areas where the shine is strongest, and set any small text in a solid color so it stays readable as the light moves.

A lenticular sticker needs one file per image, all at the same size, with the key shapes in the same place on each so the flip reads as a change rather than a jumble. Decide the direction early: a left to right flip works when the sticker will be passed from hand to hand, a top to bottom flip when people walk past it. Our design templates give you a sized starting point for either.

How to choose in one minute

Business card stickers printed by 4OVER4 arranged to compare finishes and shapes

Reach for holographic when the sticker carries one design, goes on a curve or a product line, or has to arrive within a week. Browse the wider range in sticker printing.

Reach for 3D lenticular when the change itself is the message and you can wait for 15 to 22 business days of production. A flip that reveals something is worth the higher entry price; a single image under a lens is not.

Weighing a vendor as much as a finish? Our StickerYou alternative page compares 4OVER4.COM on price, finishes and turnaround.

Wally settles the shine-off

It is not which is better, it is which trick you want

Wally, the 4OVER4 mascot holding a 4, comparing a shimmering holographic sticker in one hand and a flipping 3D lenticular sticker in the other

Wally holds a holographic sticker that catches a rainbow in one hand and a lenticular sticker that flips its picture in the other, and grins, because both are winners for different jobs. Want a premium shine on one crisp design at a friendly price? Go holographic. Want people to tilt it and watch the image actually move? Only lenticular does that. Pick the effect first, then let 4OVER4 print it sharp on durable vinyl in the size and shape you choose.

Start with holographic stickers →
Folders for Your Next Pitch Short run presentation folders from $108.75 for 10, plus self inking rubber stamps in 5 ink colors. View All →

The trade-offs

What each finish gives you, and what it asks in return

No finish is free of compromise. Holographic asks for a 100 sticker minimum; lenticular asks for 500 and 15 to 22 business days. Weigh the upside against the trade-off for the sticker you actually need to make.

Holographic stickers

Where holographic wins

  • Lower entry price for a premium finish
  • Rainbow shimmer that photographs beautifully
  • Thin film that wraps a curved bottle
  • 93 sizes, circles and ovals included
  • Fast to prepare from a single print-ready file

Where it falls short

  • The image itself never moves
  • The effect depends on available light
  • Less of a novelty hook than genuine motion
  • Shine can compete with very busy artwork

3D lenticular stickers

Where lenticular wins

  • The picture itself changes as it tilts
  • A tactile hook people tilt and keep fidgeting with
  • Suits collectibles and limited drops
  • Protective lens face over the print
  • A change a shine cannot imitate

Where it falls short

  • Higher price for the interlacing and lens
  • Thicker and more rigid, best on flat surfaces
  • Rectangles and squares only, 12 sizes
  • Needs one file per image in the flip

Live options

Compare real sticker options side by side

For scale, five plainer stickers from the same catalog, each with its own starting price, size and turnaround, so you can see what a special finish adds.

Compare options in Stickers side-by-side
Standard Stickers
Standard Stickers
Business Card Stickers
Business Card Stickers
Anniversary Stickers
Anniversary Stickers
Reflective Stickers
Reflective Stickers
Premium Stickers
Premium Stickers
Min price $23.88$10.76$25.00$29.00$29.16
Paper / stock Standard Uncoated LabelUncoated LabelUncoated Label4mil Reflective VinylUncoated Label
Size .375" x 1"2" x 3.5"2" x 3.5"Any Size3" x 5"
Default qty 252525125
Turnaround 3 business days5 business days3 business days4 business days3 business days
Rating ★ 4.8 (95)★ 4.6 (11)★ 4.5 (13)★ 4.9 (22)★ 4.8 (85)
View & customize View & customize View & customize View & customize View & customize

Specs and pricing

Live specs and pricing, side by side

When you have narrowed the choice, only size, options and quantity remain. Here are the live specs and price-per-unit for holographic and 3D lenticular stickers at 4OVER4.COM.

Printing Specifications & Options
Paper Type
White Gloss (Indoor)White BOPP (Indoor/Outdoor)Clear BOPP (Indoor/Outdoor)Bright Shiny Silver Metallic Foil
Corner Specs
1/8" Rounded CornersStraight Cut Corners
Foil Stamping
No, Thank YouYes, Foil Stamp
Lamination
No, Thank YouGloss LaminationMatte/SIlk Lamination
Applied By
Hand AppliedMachine Applied
Applied To (7)
Paper / CorrugatedPlasticWoodMetalFrozen ProductGlass +1 more
Unwind Position
Not ImportantTop of Copy Dispenses FirstBottom of Copy Dispenses FirstRight of Copy Dispenses FirstLeft of Copy Dispenses First
Proof Options
Straight To ProductionFree Online Proof
3D Lenticular Stickers
3D Lenticular Stickers
From $866.62
Number of Flips
2 Flips3 Flips4 Flips
Effect Direction
Top to BottomLeft to Right
Rounded Corners
No Rounded CornersYes, 1/8" radiusYes, 1/4" radius
Proof Options
Straight To ProductionFree Online Proof
Custom Holographic Stickers Pricing
Starting from $322.98 for 100 Custom Holographic Stickers
Quantity Price Per Unit Total
100 $3.23 $322.98
250 $1.29 $322.98
500 64.6¢ $322.98
1,000 38.1¢ $380.66
2,000 19.8¢ $396.66
2,500 20.0¢ $499.02
5,000 12.5¢ $627.00
10,000 8.40¢ $839.93
View and customize
3D Lenticular Stickers Pricing
Starting from $866.62 for 500 3D Lenticular Stickers
Quantity Price Per Unit Total
500 $1.73 $866.62
1,000 $1.02 $1,020.40
2,000 76.8¢ $1,536.64
3,000 62.2¢ $1,866.15
5,000 43.9¢ $2,195.65
10,000 32.9¢ $3,294.03
View and customize

The verdict

So which finish should you print?

Holographic and lenticular stickers do different jobs, so judge each on its own. The scores below are the customer ratings shown on each product page.

4.6/ 5

Holographic, for premium shine at scale

The right call for one design on labels, seals and bottle wraps, at the lower entry price and a 6 business day wait.

Configure holographic
4.7/ 5

3D lenticular, for genuine motion

The right call when the flip is the message, on collectibles and limited drops that people will tilt again and again.

Configure lenticular

Need the shine on a round seal? Custom holographic stickers come as circles from 1 to 5 inches and ovals from 1 by 2 to 3 by 4 inches.

By the numbers

Print either finish with a shop you can count on

60+ Paper and vinyl types
1,000+ Products
99.8% On-time delivery
150,000+ Businesses served

Common Questions

Common questions about holographic and lenticular stickers

How many images can a lenticular sticker flip between?

Two, three or four. You choose the number of flips and the direction, top to bottom or left to right, and each image needs its own file at the final size. With four images each one gets a thinner share of the lens, so bold shapes and large type carry the change best.

Why do 100 and 500 holographic stickers cost the same?

The first price tier covers any run up to 500, so ordering 500 instead of 100 adds nothing to the bill. The next step is 1,000 for $380.66, which brings each sticker under 40 cents.

Can holographic stickers go on a labeling machine?

Yes. They come on 3 inch cores, and you choose hand or machine application and which edge of the copy dispenses first, so a labeler feeds them the right way round. You also tell us the surface: paper or corrugated, plastic, wood, metal, glass or frozen product.

Which one suits a curved bottle?

Holographic. It is a thin film and the size list includes two water bottle wraps, 2 by 7.5 and 2.125 by 8.125 inches. A lenticular sticker carries a stiff lens, so keep it on flat faces such as a box lid, a card or a laptop.

Should I add lamination to holographic stickers?

It is an option, in gloss or matte/silk, and so is a foil stamp. Gloss keeps the shine bright, while matte or silk takes the glare down so small type is easier to read.

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Get Started

Order holographic or lenticular stickers

Upload one design for holographic stickers or one file per image for a lenticular flip, and approve a free online proof before we print.

Legal Disclaimer

Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation.

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