Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Are labels and stickers a growing packaging segment?
Answer
Yes. Labels and stickers are one of the most active corners of packaging. The global label market exceeded $50 billion in 2024 according to the Label Manufacturers Association, driven by more products, smarter printing, and how cheaply a label adds branding.
- Market size: over $50 billion in 2024 (Label Manufacturers Association).
- Growth drivers: rising SKU counts and variable data printing.
- Why labels win: the most affordable way to add branding to any package.
- Contributing types: product labels, shipping labels, and promotional stickers.
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