Are labels and stickers a growing packaging segment?

Yes. Labels and stickers are one of the most active corners of packaging. The global label market exceeded $50 billion in 2024 according to the Label Manufacturers Association, driven by more products, smarter printing, and how cheaply a label adds branding.

• Market size: over $50 billion in 2024 (Label Manufacturers Association).
• Growth drivers: rising SKU counts and variable data printing.
• Why labels win: the most affordable way to add branding to any package.
• Contributing types: product labels, shipping labels, and promotional stickers.