Nadia Petrov
Nadia Petrov Customer Education Writer at 4OVER4.COM
Question

What does 'NET' pricing mean for products?

Answer

NET pricing is the base or wholesale cost per unit before taxes, shipping, or any volume discounts are applied. It represents the core price of the product itself and is often used for bulk orders, so the amount you actually pay can shift with quantity and other factors.

  • NET is the per-unit base cost, not the final all-in total.
  • Taxes and shipping are added separately on top of NET.
  • Volume discounts may reduce the effective per-unit price at higher quantities.
  • Use NET as your baseline, then layer in the additional charges to see true landed cost.

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