Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What does 'NET' pricing mean for products?

Answer

NET pricing is the base or wholesale cost per unit before taxes, shipping, or any volume discounts are applied. It represents the core price of the product itself and is often used for bulk orders, so the amount you actually pay can shift with quantity and other factors.

  • NET is the per-unit base cost, not the final all-in total.
  • Taxes and shipping are added separately on top of NET.
  • Volume discounts may reduce the effective per-unit price at higher quantities.
  • Use NET as your baseline, then layer in the additional charges to see true landed cost.

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