Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

How do flip effects work on lenticular cards?

Answer

Flip effects on a lenticular card show different images as your viewing angle changes across the lens. With a left-to-right effect direction, the card reveals a sequence of flips depending on which side you are looking from.

  • Flip 1: appears when you view the card from the left side.
  • Flip 2: appears when you view the card flat, with the middle image visible.
  • Flip 3: appears when you view the card from the right side.

The exact order and how many images you see depend on the effect direction you select when setting up the design. Choosing a clear left-to-right or top-to-bottom direction keeps each flip crisp and easy to read as the card tilts.

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