What does 'basic shape' mean for die cutting?

In die-cutting, a "basic shape" is a standard, simple geometric outline that is straightforward to cut. These shapes are predictable to produce, so they usually carry standard pricing and turnaround.

• Basic shapes: circles, ovals, squares, rectangles, and rounded-corner versions of these.
• Complex or custom shapes: intricate outlines, fine detail, or unusual silhouettes that need a custom die and may affect pricing and lead time.
• How to confirm: submit your design or a mockup and your printer's production team can tell you whether it qualifies as a basic shape.

If you are unsure where your design falls, the safest approach is to share the artwork before ordering so the shape can be reviewed against production requirements.