Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How many printed pieces should I order for a local distribution campaign?
Answer
For a local distribution campaign, start from the household count in your target area and add a margin for replacements and extra drop points. That gives you a realistic minimum before you round up for bulk savings.
- Begin with your area's household count. A typical block holds 20 to 40 homes.
- For a 10-block radius, plan for roughly 200 to 400 pieces at minimum.
- Add 10 to 15 percent extra for replacements and secondary spots like local shops.
- Bulk quantities lower the cost per piece as the run grows.
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