How many printed pieces should I order for a local distribution campaign?

For a local distribution campaign, start from the household count in your target area and add a margin for replacements and extra drop points. That gives you a realistic minimum before you round up for bulk savings.

• Begin with your area's household count. A typical block holds 20 to 40 homes.
• For a 10-block radius, plan for roughly 200 to 400 pieces at minimum.
• Add 10 to 15 percent extra for replacements and secondary spots like local shops.
• Bulk quantities lower the cost per piece as the run grows.