Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is there a minimum order for variable data printing?
Answer
Minimums for variable data printing depend on the specific product you are printing rather than on the personalization itself.
- Variable data printing runs on digital presses, so there are no plate costs to drive up short-run pricing.
- Each piece can carry a unique name, address, or offer without slowing the run or raising the minimum.
- Even a run of 100 personalized pieces stays cost-effective compared with traditional offset methods.
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