Does custom packaging influence what people buy?

Custom packaging works as marketing because it turns a routine delivery into something people want to show off. According to the Paper and Packaging Board, 72% of consumers say packaging design influences their purchase decisions, so the box is doing sales work before the product is even out of it.

• Shareable unboxing: distinctive shapes and finishes drive organic social posts and free reach.
• Premium perception: interior branding and quality materials raise how much the product feels worth.
• Longer shelf life: a well-made box gets reused or kept, extending brand exposure past the sale.