Which channel has better brand recall?

Physical mail has a measurable edge when it comes to being remembered. Research from Canada Post and True Impact Marketing found that direct mail leaves a stronger imprint than digital media.

• 70% higher brand recall for direct mail compared to digital media.
• 21% less cognitive effort required to process, which makes the message easier to absorb.
• Physical presence: A piece that sits on a counter keeps working long after a digital ad scrolls away.

If recall and message retention are the goal, a well-designed mail piece is hard to beat as a channel.