Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which channel has better brand recall?
Answer
Physical mail has a measurable edge when it comes to being remembered. Research from Canada Post and True Impact Marketing found that direct mail leaves a stronger imprint than digital media.
- 70% higher brand recall for direct mail compared to digital media.
- 21% less cognitive effort required to process, which makes the message easier to absorb.
- Physical presence: A piece that sits on a counter keeps working long after a digital ad scrolls away.
If recall and message retention are the goal, a well-designed mail piece is hard to beat as a channel.
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