Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
What size works best for a printed small business infographic?
Answer
The best size depends on how much data you are showing and where people will see it. A wall display needs room to breathe, while a leave-behind should fit in a bag.
| Use case | Recommended format |
|---|---|
| Office or trade show display | 24 x 36 inch poster |
| Event or meeting handout | 8.5 x 11 inch flyer |
| Multi-section walkthrough | Tri-fold brochure |
- More data, bigger format: larger sizes let you add detail without cramping the design.
- Match the viewing distance: posters are read from across a room, handouts up close.
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