Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the most popular specialty printing technique?
Answer
Foil stamping is consistently the top choice, with spot UV coating close behind. Both add a high-end look without a big jump in cost, which is what keeps them so popular.
- Foil stamping: real metal foil applied with heat and pressure for maximum shine.
- Spot UV: a glossy clear coat on select areas for tactile contrast.
- Metallic surface foils: an adhesive metallic layer that works well on labels, stickers, and packaging for a different take on the metallic look.
If you are new to specialty finishes, foil on a logo is an easy, high-impact place to start.
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