What's the most popular specialty printing technique?

Foil stamping is consistently the top choice, with spot UV coating close behind. Both add a high-end look without a big jump in cost, which is what keeps them so popular.

• Foil stamping: real metal foil applied with heat and pressure for maximum shine.
• Spot UV: a glossy clear coat on select areas for tactile contrast.
• Metallic surface foils: an adhesive metallic layer that works well on labels, stickers, and packaging for a different take on the metallic look.

If you are new to specialty finishes, foil on a logo is an easy, high-impact place to start.