Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What percentage of revenue should a law firm spend on marketing?
Answer
Most law firms allocate 2% to 10% of gross revenue to marketing, and where you land depends on your firm's age and how competitive your practice area is.
| Firm profile | Marketing spend |
|---|---|
| Newer firms or competitive areas (e.g. personal injury) | 7-10% |
| Established firms with strong referrals | 2-5% |
- Growth goals drive it: faster growth usually needs a higher percentage.
- Local competition matters: crowded markets push spend up.
- Referral support pays off: premium business cards and referral cards stretch the budget by fueling word of mouth.
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