Question
What percentage of revenue should a law firm spend on marketing?
Answer
Most law firms allocate 2% to 10% of gross revenue to marketing, and where you land depends on your firm's age and how competitive your practice area is.
| Firm profile | Marketing spend |
|---|---|
| Newer firms or competitive areas (e.g. personal injury) | 7-10% |
| Established firms with strong referrals | 2-5% |
- Growth goals drive it: faster growth usually needs a higher percentage.
- Local competition matters: crowded markets push spend up.
- Referral support pays off: premium business cards and referral cards stretch the budget by fueling word of mouth.
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