Question
What percentage of consumers trust word of mouth recommendations?
Answer
People trust people far more than they trust ads, which is why word of mouth is one of the most powerful acquisition channels a business has.
- 92% trust friends and family: Per Nielsen, recommendations from people you know beat every other form of advertising.
- 88% trust online reviews: Reviews from strangers rank second, according to BrightLocal.
- Why it matters: A personal endorsement carries built-in credibility that paid media cannot buy.
Any acquisition strategy should make it easy for happy customers to pass your name along, including with a printed card they can hand over.
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