Tobias Reed Production Knowledge Lead at 4OVER4.COM

Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.

Question

What is a good trade show ROI percentage?

Answer

Any ROI above 0% means the show paid for itself, but most successful exhibitors aim higher. A common target is 100-500%, which works out to roughly $2 to $6 earned for every $1 spent.

ROI	What it means
0%	Broke even, event covered its cost
100%	$2 back for every $1 spent
500%	$6 back for every $1 spent

Your realistic benchmark depends on industry, deal size, and sales cycle length.
B2B companies with high-value contracts can hit strong ROI with only a handful of conversions.
Set the target before the show so you can measure against it afterward.

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What is a good trade show ROI percentage?

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