Question
What is a good trade show ROI percentage?
Answer
Any ROI above 0% means the show paid for itself, but most successful exhibitors aim higher. A common target is 100-500%, which works out to roughly $2 to $6 earned for every $1 spent.
| ROI | What it means |
|---|---|
| 0% | Broke even, event covered its cost |
| 100% | $2 back for every $1 spent |
| 500% | $6 back for every $1 spent |
- Your realistic benchmark depends on industry, deal size, and sales cycle length.
- B2B companies with high-value contracts can hit strong ROI with only a handful of conversions.
- Set the target before the show so you can measure against it afterward.
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