Do trade show statistics support investing in printed booth materials?

Yes. Event and trade show data consistently shows that physical materials lift booth engagement and lead capture. Attendees remember brands that hand them something tangible, and printed pieces keep working after the show closes.

• Banners pull traffic from across the hall and anchor your booth's identity.
• Brochures give visitors something concrete to carry home and revisit.
• Business cards keep a face and a follow-up path in a prospect's pocket.
• Leave-behinds extend recall in the days after the event, when buying decisions actually happen.

Booths that combine a strong visual presence with printed takeaways tend to capture more qualified leads than screen-only setups.