Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
Is there a simple trade show ROI calculator I can use?
Answer
You can build a working ROI calculation from five numbers, no special tool required.
- Total event cost
- Qualified leads collected
- Your close rate on event leads
- Average deal value
- Your tracking window (how long you attribute deals)
Projected revenue = Leads x Close rate x Deal value. Then ROI = (Projected revenue - Total cost) / Total cost x 100.
For example, 200 leads at a 10% close rate and a $2,000 deal value gives $40,000 in projected revenue. Subtract your total cost, divide by that cost, and multiply by 100 for your ROI percentage.
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