Is there a simple trade show ROI calculator I can use?

You can build a working ROI calculation from five numbers, no special tool required.

• Total event cost
• Qualified leads collected
• Your close rate on event leads
• Average deal value
• Your tracking window (how long you attribute deals)

Projected revenue = Leads x Close rate x Deal value. Then ROI = (Projected revenue - Total cost) / Total cost x 100.

For example, 200 leads at a 10% close rate and a $2,000 deal value gives $40,000 in projected revenue. Subtract your total cost, divide by that cost, and multiply by 100 for your ROI percentage.