What event marketing ROI statistics justify spending on premium print materials?

Premium print earns its cost through perceived credibility. Attendees read paper weight and finish as a proxy for how serious your company is, so the material itself becomes part of the pitch.

• Budget signal: companies that put 20% or more of their marketing budget into events tend to report stronger revenue growth.
• Quality correlation: within that spend, upgraded materials such as thick business cards, spot UV brochures, and high-quality banners line up with better lead quality.
• Keep rate: a flimsy card gets tossed on the way out. A sturdy, well-finished one gets kept and revisited.

Premium stocks and finishes are most worth it for the pieces prospects actually hold, where a heavier feel reinforces brand credibility.