How do I keep my self promotion pieces looking like one brand?

Effective self-promotion in print rests on quality, consistency, and follow-through. Start with stock that feels professional in hand, keep your branding identical across every piece, and always give the reader a clear way to reach you.

• Quality stock: paper that feels substantial signals you take your work seriously.
• Consistent branding: cards, postcards, and stickers should all look like one identity.
• Clear CTA: a QR code or website URL on every piece makes the next step obvious.
• Right places: distribute where your audience actually spends time.
• Follow up: a printed note after a real connection keeps you memorable.

Consistency plus a tangible follow-up is what turns a handed-out card into a relationship rather than a discard.