Is velvet lamination the same as soft-touch coating?

Essentially, yes. "Velvet lamination," "soft-touch lamination," and "soft-touch coating" all describe the same matte, suede-like layer applied over the printed surface. The names change from one print shop to the next, but the result is the same plush, velvety texture.

• Same feel: smooth, soft, and fabric-like to the touch.
• Same look: a matte surface that mutes glare and deepens color.
• Same benefit: a premium hand-feel plus resistance to fingerprints and light scuffing.

So if a product lists soft-touch and another lists velvet, you can expect the same finish under two different labels.