Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Is velvet lamination the same as soft-touch coating?
Essentially, yes. "Velvet lamination," "soft-touch lamination," and "soft-touch coating" all describe the same matte, suede-like layer applied over the printed surface. The names change from one print shop to the next, but the result is the same plush, velvety texture.
- Same feel: smooth, soft, and fabric-like to the touch.
- Same look: a matte surface that mutes glare and deepens color.
- Same benefit: a premium hand-feel plus resistance to fingerprints and light scuffing.
So if a product lists soft-touch and another lists velvet, you can expect the same finish under two different labels.
Silk lamination is a different finish: a smooth, silky film that resists water and tearing and does not crack or chip. Choose soft-touch or velvet for a plush, suede-like feel, and silk for a sleek, durable surface.
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