Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Is velvet lamination the same as soft-touch coating?

Answer

Essentially, yes. "Velvet lamination," "soft-touch lamination," and "soft-touch coating" all describe the same matte, suede-like layer applied over the printed surface. The names change from one print shop to the next, but the result is the same plush, velvety texture.

  • Same feel: smooth, soft, and fabric-like to the touch.
  • Same look: a matte surface that mutes glare and deepens color.
  • Same benefit: a premium hand-feel plus resistance to fingerprints and light scuffing.

So if a product lists soft-touch and another lists velvet, you can expect the same finish under two different labels.

Silk lamination is a different finish: a smooth, silky film that resists water and tearing and does not crack or chip. Choose soft-touch or velvet for a plush, suede-like feel, and silk for a sleek, durable surface.

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