Is content marketing still growing in 2025?

Yes, content marketing is still expanding. Budgets keep rising across nearly every sector, and the industry is projected to surpass $100 billion in global revenue as more companies invest. The growth is not just more of the same content, it is a shift in what performs.

• Video continues to take a larger share of both budgets and attention.
• Personalized experiences outperform one-size-fits-all campaigns.
• Integrated campaigns that pair digital with physical touchpoints stand out in a crowded feed.

The brands seeing the strongest returns treat print and digital as one system, using flyers, mailers, and handouts to extend a message off the screen.