Are in-person events still growing in 2025?

Yes. Live events are still expanding rather than being replaced by virtual formats. Eventbrite data found that 72% of event creators planned to host more in-person events across 2024-2025 than in prior years, and the hybrid model has supplemented physical gatherings instead of shrinking them.

• More shows means more collateral: banners, signage, handouts, and business cards remain essential for showing up in the room.
• Physical presence still converts: face-to-face conversations paired with a take-home piece keep driving follow-up.
• Plan ahead: a growing calendar is a good reason to standardize a reusable booth kit you can refresh between events.