How much spending power does Gen Z have?

Gen Z already carries serious buying power, and it is climbing fast. According to Bank of America (2024), the generation's global income is projected to reach $33 trillion by 2030, and Bloomberg estimates current disposable income at around $360 billion.

• Their direct spending is only part of the picture.
• Gen Z also influences household purchasing decisions well beyond what they buy themselves.
• That combined influence makes them a priority audience even for brands whose core buyer skews older.

The practical takeaway is to build brand familiarity now, since today's influence becomes tomorrow's primary spend.