How many brand impressions does it take to build recognition?

Recognition is built through repetition and consistency. It takes several exposures before a brand sticks, and visual consistency is what makes those exposures add up.

• 5 to 7 impressions: Roughly how many it takes before someone remembers your brand.
• Up to 80% lift: Consistent color use can increase brand recognition by that much.
• Every touchpoint: Website, social media, business cards, packaging, and signage should share the same colors, fonts, and visual language.

The fastest path to recognition is showing up often and looking the same everywhere you appear.