How far in advance should I plan my Valentine's Day window display?

Give yourself at least three to four weeks before February 1. That window leaves room to nail down your concept, order any printed pieces, and install everything without a last-minute scramble. A buffer also means you can tweak the display if something does not read the way you pictured once it is up in the glass.

• Weeks 3 to 4 out: lock your concept, colors, and messaging.
• Weeks 2 to 3 out: finalize artwork and place print orders so production and shipping fit comfortably.
• Week 1: install, step outside to check it from the sidewalk, and adjust lighting or placement.
• Ordering early is the single easiest way to avoid a rushed, thrown-together look.