How do I price custom t-shirts for profit?

Price from your real costs, not from what competitors charge. Add up everything it takes to produce and deliver one shirt, then apply a markup that leaves healthy profit.

• Total your cost per shirt: the blank, printing, packaging, shipping, and platform fees.
• Multiply that total by 2.5 to 3 times for your retail price.
• Example: a shirt costing $12 to produce should sell for roughly $30 to $36.
• Premium or specialized niches can support higher prices.

Know your own numbers first. Matching a competitor's price without understanding your costs is the fastest way to sell at a loss.