Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I price custom t-shirts for profit?
Answer
Price from your real costs, not from what competitors charge. Add up everything it takes to produce and deliver one shirt, then apply a markup that leaves healthy profit.
- Total your cost per shirt: the blank, printing, packaging, shipping, and platform fees.
- Multiply that total by 2.5 to 3 times for your retail price.
- Example: a shirt costing $12 to produce should sell for roughly $30 to $36.
- Premium or specialized niches can support higher prices.
Know your own numbers first. Matching a competitor's price without understanding your costs is the fastest way to sell at a loss.
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