Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

How much does it cost to start selling custom t-shirts?

Answer

You can get started for very little, especially if you avoid holding inventory. Your budget mostly depends on whether someone else prints and ships for you or you fulfill orders yourself.

ApproachStartup cost
Print-on-demand (zero inventory)Under $100
Self-fulfilling with heat transfers$200 to $500 for a heat press, blanks, and transfer materials
  • Print-on-demand means no upfront stock, so your risk is close to nothing.
  • The real cost is the time you spend on design and marketing, not the equipment.
  • Self-fulfilling costs more up front but earns a better margin once orders pick up.

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