Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I know which print product type is right for my business?
Answer
Start from what you want the piece to do, then the format follows naturally.
| Goal | Product |
|---|---|
| Hand something to a person | Business cards |
| Mail a promotion | Postcards |
| Show at a trade show | Banners or retractable stands |
| Brand packaging | Stickers and labels |
- Match the piece to the moment it will be used
- Think about how long it needs to last and where it will live
- One clear goal per piece keeps the design focused
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