Question
How do I know which print product type is right for my business?
Answer
Start from what you want the piece to do, then the format follows naturally.
| Goal | Product |
|---|---|
| Hand something to a person | Business cards |
| Mail a promotion | Postcards |
| Show at a trade show | Banners or retractable stands |
| Brand packaging | Stickers and labels |
- Match the piece to the moment it will be used
- Think about how long it needs to last and where it will live
- One clear goal per piece keeps the design focused
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