How do I decide between rounded and square for my industry?

Match the shape to your brand personality first, and let industry be a guide rather than a rule. Rounded corners feel approachable, modern, and friendly, while square corners feel structured, classic, and authoritative. The best choice is the one that reinforces the impression you want to leave.

• Lean rounded: creative studios, wellness, hospitality, and modern consumer brands.
• Lean square: corporate, legal, finance, and traditional professional services.
• When your brand sits between the two, the audience you are handing cards to should break the tie.
• Still unsure? Order a small batch of each and watch how people react at your next event or client meeting.