Tobias Reed, 4OVER4 cutting, binding and large format voice (illustration)
Tobias Reed Production Knowledge Lead at 4OVER4.COM

Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.

Question

Which retro era fits my brand?

Answer

Pick a retro font by matching the era to your brand personality, then confirm the typeface has every character your materials need.

EraTypeface styleBest for
1950sDiner scriptFood, hospitality, cafes
1970sFunk / groovyMusic, fashion, lifestyle
WesternSlab serifCraft, artisan, outdoor
1920s to 30sArt Deco capsLuxury, events, theatre
  • Check the character set for every letter, number, and symbol you use
  • Test it at both large headline and small caption sizes
  • Pair it with a simple neutral font for body copy
  • Print a proof to see how it reads on your chosen stock

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