Are eco-friendly promotional products worth the investment?

The numbers say yes. Sustainable giveaways lift brand perception and are growing faster than conventional options, so they work as both a values decision and a marketing one.

• About 46% of consumers view a brand more favorably when the promotional item is eco-friendly.
• Sustainable options like recycled materials and organic cotton are outgrowing conventional alternatives.
• Recycled and kraft stocks give a natural, tactile look that signals your values at a glance.
• They tend to feel more premium, which makes recipients more likely to keep and reuse them.

For print pieces specifically, uncoated recycled and kraft stocks are an easy way to make the sustainable choice visible without sacrificing print quality.