Question
What paper stocks can I choose for Flyer Printing?
Answer
Flyer printing gives you a wide range of paper stocks, from thin, economical text weights to thick, premium cardstocks. They fall into a few families, and the right one depends on whether you are printing high-volume handouts or flyers meant to feel substantial and last. Coating (gloss, matte, or uncoated) is a separate choice layered on top of weight.
- Text-weight stocks are lighter and flexible, ideal for bulk flyers, inserts, and mailers where cost per piece matters.
- Cardstock (cover) weights are rigid and sturdy, giving handouts a premium feel that survives being carried around.
- Coated options include gloss for color pop and matte for glare-free reading.
- Uncoated stock offers a natural, writable surface for a more organic look.
| Stock family | Best for |
|---|---|
| Light text (80-100 lb) | Bulk flyers, mailers |
| Cover / cardstock (14pt+) | Premium, durable handouts |
| Gloss coated | Vivid, photo-heavy designs |
| Matte / uncoated | Text-heavy, refined looks |
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