Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is 80 lb text too thin for flyers?
Answer
No, 80 lb text is not too thin for flyers. At around 120 GSM it is a solid mid-range stock, noticeably heavier and more substantial than everyday copy paper. It only feels thin when you set it side by side with 100 lb text or a cover-weight cardstock, which is a fair comparison but not the right benchmark for most flyer jobs.
- Well suited to direct mail, door hangers, general handouts, and high-volume distribution.
- Cost-friendly for large runs and lighter for postage than cover stocks.
- Feels thin only next to 100 lb text or 14pt+ cardstock, which are premium tiers.
- Pair with coating (gloss or matte) for a more finished, professional feel.
| Stock | Relative feel |
|---|---|
| Copy paper (~75 GSM) | Flimsy |
| 80 lb text (~120 GSM) | Solid, professional |
| 100 lb text (~150 GSM) | Sturdier |
| 14pt cover | Rigid, premium |
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