Question
Is 80 lb text too thin for flyers?
Answer
No, 80 lb text is not too thin for flyers. At around 120 GSM it is a solid mid-range stock, noticeably heavier and more substantial than everyday copy paper. It only feels thin when you set it side by side with 100 lb text or a cover-weight cardstock, which is a fair comparison but not the right benchmark for most flyer jobs.
- Well suited to direct mail, door hangers, general handouts, and high-volume distribution.
- Cost-friendly for large runs and lighter for postage than cover stocks.
- Feels thin only next to 100 lb text or 14pt+ cardstock, which are premium tiers.
- Pair with coating (gloss or matte) for a more finished, professional feel.
| Stock | Relative feel |
|---|---|
| Copy paper (~75 GSM) | Flimsy |
| 80 lb text (~120 GSM) | Solid, professional |
| 100 lb text (~150 GSM) | Sturdier |
| 14pt cover | Rigid, premium |
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