What does standard gloss finish look like on business cards?

Standard gloss is a glossy finish that stays refined rather than mirror-shiny. It adds a light sheen that lifts color without the heavy reflectivity that some high-gloss coatings produce.

• Subtle shine: glossy, but not overly shiny, so the look stays professional.
• Fingerprint-friendly: it will not show fingerprints when the card is touched or held up to the light.
• Color boost: the sheen deepens color and contrast for a clean, crisp finish.