Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What does standard gloss finish look like on business cards?

Answer

Standard gloss is a glossy finish that stays refined rather than mirror-shiny. It adds a light sheen that lifts color without the heavy reflectivity that some high-gloss coatings produce.

  • Subtle shine: glossy, but not overly shiny, so the look stays professional.
  • Fingerprint-friendly: it will not show fingerprints when the card is touched or held up to the light.
  • Color boost: the sheen deepens color and contrast for a clean, crisp finish.

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