Question
What should I know about mailing magnet mailers through USPS?
Answer
How you prep a magnet mailer depends on whether it travels through the mail on its own or inside an envelope. The goal is to keep the magnet secured so it survives automated USPS handling.
- Mailing the magnet on its own: use a folded postcard with wafer seals, the same approach large retailers use for magnet promos.
- Mailing inside an envelope: a glue tab to hold the magnet in place is acceptable.
- Always confirm current USPS guidelines for magnet mailings before your run, since specs change.
- Wafer sealing keeps the piece closed and the magnet from snagging equipment during processing.
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